Indeed, local consumers are a great source of patronage, hence profitability for small businesses. Therefore, looking into local marketing sources is one of the great ways that a small business can maximize marketing potentials. Also, it’s important to build relationships in the local community where your business resides.

Here are some smart ways to ensure local business marketing will help grow your small business;

Tip #1: Ensure You Complete Setting up Your Business

Prior to launching your local business marketing campaign, it is important you finish setting up your business first. You should research avenue. Then, plan six months advance while getting your business license or settling a lease. But, before you get your business out there, you should have opened your business a month earlier. And, if your business is already set up, you should also think of a way to re-package or rebrand it.

Tip #2: You Need a Robust Website

Because you’re trying to market your business locally does not mean your target audience won’t look for you online. Nowadays, most prospects go online to look for businesses by using Google to search. So, make sure you set up a robust website that details your services and products, as well as directions to your brick-and-mortar store and your contact information. Consider outsourcing your website design to an expert.

Tip #3: Create a Native App

A native app is also a great idea for a local business campaign. Your target audience will achieve a more interactive and satisfactory experience with a mobile app. In return, you will grow your customer base and boost customer loyalty and retention.

Here are some things you can accomplish with a good app;

• A Loyalty Card – These days, conventional loyalty cards are becoming obsolete. What you can do instead is to add your loyalty cards to a mobile app — this is also a great part of boosting income and profits — it will at the same time motivate customers to do a repeat purchase.

• In-shop Navigation – With beacons, you can track a client’s in-store “journey”. Subsequently, you are able to send notifications that feature specific products info that the client or customer can access easily. It’s a great way to engage with your customers in a convincing but non-invasive manner as a local business.

Tip #4: Engage Coupon

One of the powerful promotional tools you can use for your local business campaign is a coupon. Make sure you feature coupons in your acquisition as well as a client retention strategy. Once again, in this case, you can use a mobile app to deliver a special offer, as a result, your clients won’t miss a deal.

Finally, you should adopt outsourcing to make your online local marketing campaign easier, affordable and more result-oriented.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.