While there’s an endless rat race to acquire new customers, make sure you do not neglect your existing customers. Unfortunately, many business owners tend to pay less attention to their old customers and focus more on potential customers that they are not even sure of winning.
Don’t forget that the old customers have come to trust your brand and product. So, they are more likely to keep buying from you than a new customer or a prospect.
So, while you make effort to acquire new customers, use these techniques to make your old customers keep coming back;
Step 1: Set up a Loyalty Program
You’ve probably heard about loyalty program since it is not a new technique. But have you given it a thought? A loyalty program is effective in making old customers patronize a business over and again. This technique is a secret used by the majority of famous businesses in the world.
If you are familiar with Amazon Prime, you already know it’s a powerful loyalty program adopted by Amazon. The program provides incentives that include unlimited streaming and two-day shipping for qualified purchases.
Step 2: Upsell
If your product or service meets the need of your target audience, your customers are likely not to go elsewhere without first giving you the chance to meet that need. So, make sure you make most of that opportunity they are offering you.
There are different ways you can get this done – upselling those customers on complimentary products/services they’ve purchased already is one of such ways. For instance, if a client has obtained outsourcing consulting advice from your agency, the client may also want you to recommend a suitable outsourcing service provider for the business function they wish to outsource.
Sometimes, it doesn’t hurt to sell a product or service at the cost price or even slightly less than the cost price just to win a customer. Subsequently, you can make up for the under-sale when you sell higher-margin products to such customers when you have completely won their trust. Upselling is indeed one of the great ways to retain customers.
Step 3: Offer Superb Customer Service
Do not underestimate the power of quality customer service in retaining old customers and attracting new ones. Or why do you think big corporations and companies take customer service completely out of their business outfits and outsource customer service to experts? They do not want customer reps’ attention diverted to any other task but channeled totally to their valued customers.
Perhaps you do not know that low-quality customer service is the major reason businesses win their competitors over’ customers. Everyone loves to be treated well and given the utmost attention. When consumers can’t find such treatment in a brand, they switch to where they can get it, which results in customer attrition.
Go ahead and implement these ideal techniques for retaining customers.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams
Dawn Hackett says: 
Use These 3 Proven Steps To Make Your Customers Come Back Always
While there’s an endless rat race to acquire new customers, make sure you do not neglect your existing customers. Unfortunately, many business owners tend to pay less attention to their old customers and focus more on potential customers that they are not even sure of winning.
Don’t forget that the old customers have come to trust your brand and product. So, they are more likely to keep buying from you than a new customer or a prospect.
So, while you make effort to acquire new customers, use these techniques to make your old customers keep coming back;
Step 1: Set up a Loyalty Program
You’ve probably heard about loyalty program since it is not a new technique. But have you given it a thought? A loyalty program is effective in making old customers patronize a business over and again. This technique is a secret used by the majority of famous businesses in the world.
If you are familiar with Amazon Prime, you already know it’s a powerful loyalty program adopted by Amazon. The program provides incentives that include unlimited streaming and two-day shipping for qualified purchases.
Step 2: Upsell
If your product or service meets the need of your target audience, your customers are likely not to go elsewhere without first giving you the chance to meet that need. So, make sure you make most of that opportunity they are offering you.
There are different ways you can get this done – upselling those customers on complimentary products/services they’ve purchased already is one of such ways. For instance, if a client has obtained outsourcing consulting advice from your agency, the client may also want you to recommend a suitable outsourcing service provider for the business function they wish to outsource.
Sometimes, it doesn’t hurt to sell a product or service at the cost price or even slightly less than the cost price just to win a customer. Subsequently, you can make up for the under-sale when you sell higher-margin products to such customers when you have completely won their trust. Upselling is indeed one of the great ways to retain customers.
Step 3: Offer Superb Customer Service
Do not underestimate the power of quality customer service in retaining old customers and attracting new ones. Or why do you think big corporations and companies take customer service completely out of their business outfits and outsource customer service to experts? They do not want customer reps’ attention diverted to any other task but channeled totally to their valued customers.
Perhaps you do not know that low-quality customer service is the major reason businesses win their competitors over’ customers. Everyone loves to be treated well and given the utmost attention. When consumers can’t find such treatment in a brand, they switch to where they can get it, which results in customer attrition.
Go ahead and implement these ideal techniques for retaining customers.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams
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