For this reason, before you embark on outsourcing your call center operations, you need to ascertain why brand experience is an important factor when hiring outsourced staff. To further on this write-up, the followings are 4 tips addressing why brand protection matters in outsourcing.
It is apparent that an ill-timed outsourcing service or partner is potentially disastrous to the brand reputation of your business. Yet, the non-usage of outsourcing options will not be considered a wise decision since outsourcing offers many opportunities for growth.
1. To Ensure Seamless Customers Service
Brand protection would be fully optimized when its messages and image in all platforms bears the same language of your customers. For instance, if you are branding from an English speaking country, your outsourced customer agent should have the capacity of relating to your customers in good English. To be on a safer side, let your offshore outsourcing service partner came from countries where their workforce uses a good command of the English language. This has endeared the Philippines to remain as a top outsourcing destination for many establishments. Due to the Philippine’s proficiency in English, it has ranked 3rd out of 20 countries in Asia and 15th out of 80 countries on the globe.
2. To Sustain Your Company’s Culture
The integral part of your brand identity is your company’s value and culture. Where your company has a corporate social responsibility as its major concern, it invariably means that you have to outsource a partner that shares the same culture and values. This way, you would be sustaining the brand experience with your customers, which is very important. Even where there exists time differences and long distances as barriers to building a good outsourcing partnership, an outsourcing partner who shares the same culture as yours will be able to deliver the brand experience you would want to effect internally.
3. To Maintain A Skilled Workforce
It would naturally and economically be wastage of time if your outsourced partner(s) could speak English fluently whereas do not know the rudiments of your product and services. Your brand still faces threats if this happens. Your brands need to be represented consistently in each customer interaction when you and your outsourcing partner put in place a successful outsourcing transition. Of course, training is part of the onboard processes.
Conclusion
Have in mind that your outsourcing partners are the ones who represent your brand and company. This means that their actions and inactions would be attributed to your company. To this effect, ensure that you collaborate with an offshore outsourcing service provider that has the same culture as yours to align goals, objectives, and values easily.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.
Tim Clue says: 
The Importance of Brand Protection When Outsourcing
You have to consider protecting your brand when you know that outsourcing is an effective way of growing ventures and that the Philippines offers top-notch outsourced services. Branding differentiates a company and its services from the others.
For this reason, before you embark on outsourcing your call center operations, you need to ascertain why brand experience is an important factor when hiring outsourced staff. To further on this write-up, the followings are 4 tips addressing why brand protection matters in outsourcing.
It is apparent that an ill-timed outsourcing service or partner is potentially disastrous to the brand reputation of your business. Yet, the non-usage of outsourcing options will not be considered a wise decision since outsourcing offers many opportunities for growth.
1. To Ensure Seamless Customers Service
Brand protection would be fully optimized when its messages and image in all platforms bears the same language of your customers. For instance, if you are branding from an English speaking country, your outsourced customer agent should have the capacity of relating to your customers in good English. To be on a safer side, let your offshore outsourcing service partner came from countries where their workforce uses a good command of the English language. This has endeared the Philippines to remain as a top outsourcing destination for many establishments. Due to the Philippine’s proficiency in English, it has ranked 3rd out of 20 countries in Asia and 15th out of 80 countries on the globe.
2. To Sustain Your Company’s Culture
The integral part of your brand identity is your company’s value and culture. Where your company has a corporate social responsibility as its major concern, it invariably means that you have to outsource a partner that shares the same culture and values. This way, you would be sustaining the brand experience with your customers, which is very important. Even where there exists time differences and long distances as barriers to building a good outsourcing partnership, an outsourcing partner who shares the same culture as yours will be able to deliver the brand experience you would want to effect internally.
3. To Maintain A Skilled Workforce
It would naturally and economically be wastage of time if your outsourced partner(s) could speak English fluently whereas do not know the rudiments of your product and services. Your brand still faces threats if this happens. Your brands need to be represented consistently in each customer interaction when you and your outsourcing partner put in place a successful outsourcing transition. Of course, training is part of the onboard processes.
Conclusion
Have in mind that your outsourcing partners are the ones who represent your brand and company. This means that their actions and inactions would be attributed to your company. To this effect, ensure that you collaborate with an offshore outsourcing service provider that has the same culture as yours to align goals, objectives, and values easily.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.
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