Do you want to increase your business’ bottom line? Then, outsourcing your telemarketing tasks can be a really good way. The telemarketing business is full of pretty good call centers that you can choose from, so you have to make sure that you choose the most suitable – well, it is also no secret that India or the Philippines have the majority of offshore call centers. Before you finally decide to choose a telemarketing outsourcing company, it is important that you know a little bit about the country where you plan to outsource your telemarketing service. Ensuring that you consider your target market is one of the most important things.

India is a country that was once colonized by the British Empire for a pretty long time and the Philippines was colonized greatly by the United States. So, if you are targeting customers or clients in the United States, it sure makes a lot of sense to choose the Philippines for your telemarketing services. If your target clients or customers are in the United Kingdom, you can consider India to handle the telemarketing services. But there are a whole lot of Indians who can easily handle the American market if given the opportunity to do so.

After choosing the country you are comfortable with, then the next thing you will need to do is to choose a firm which, of course, will be very familiar with the target market. Then, you will need to speak with your management team or telemarketers, because the management team in the end will really impact the results of your marketing campaign. You need to understand that the more involved you are, the better the results you will get.

Here are just a couple of basic steps you will need to take before outsourcing telemarketing services:

·Make double sure that the company that you choose is really familiar with the goals that you are trying your best to accomplish.

·Search for only those telemarketers who have adequate call center experience. You can give the inexperienced ones a chance if you are impressed with their performance during the interview process.

·In order to make sure that your marketer has a neutral accent and very strong English speaking ability, you have to make sure that you chat with your marketer as much as you possibly can.

·So that you end up receiving good results from a telemarketing firm, make sure that you train your telemarketer like an in-house employee – that is, if you have the time.

Daven Michaels is an award-winning outsourcer and author of the book, ‘Outsource This!’ Daven has been honored more than any other individual or outsourcing organization. You can get more information on outsourcing by visiting www.123Employee.com