You’ve lined up approaches for running your business and you’re wondering if outsourcing should be at the forefront of the strategies you’ve outlined for your business? Well, a number of business owners have also asked a similar question regarding outsourcing integration in running a business. Keep reading to find the response I’ve consistently given to those who ask this question.

What Do You Intend to Achieve with Outsourcing?

In response as to whether outsourcing should be in the list of top strategies for running a business, I would always ask business owners what they intend to achieve with outsourcing. As you already know, when the purpose is not defined, abuse is inevitable. So, before deciding on when outsourcing should come in while running your business, you should first determine what you intend to achieve with outsourcing.

Some of the reasons/purposes that businessmen would want to integrate outsourcing would include the following;

• Fill in the gap in-house in terms of specialized skills or tools — this particular purpose or reason has become a trend in recent time. More and more businesses are beginning to adopt outsourcing to particularly fill in skills that are lacking in-house rather than employ those skills full-time. But in the end, they will still achieve desirable cost-saving as an added advantage.

• Spend Less in running a business: In time past, this was the major purpose of adopting outsourcing for most businesses of various kinds and sizes. But right now, a number of businesses are making it a secondary goal and focusing more on filling lacking skill sets with outsourcing.

• Gaining increased competitive advantage. You may decide to adopt outsourcing solution to enhance competitive advantage. You want to consistently gain a larger part of your target market or market segment by ensuring your product gets to the market faster — using outsourcing to achieve this.

• Increased social presence: Social media marketing is hot and trending. It can be a super-fruitful strategy to generate quality leads — but you need to devote the quality time that social marketing requires. In this case, you would want to adopt outsourcing to ensure you engage both your existing and potential customers in social platforms round-the-clock.

• Round the clock service. If you wouldn’t want your business to come to a halt because of time constraint (when you use regular 9 am to 5 pm workers), a great and less expensive alternative would be to hire independent contractors. This works best for service companies that need to attend to their customer’s round-the-clock.

The above and many other reasons could drive you towards adopting outsourcing for business. Obviously, these reasons are all cogent and require that outsourcing should be at the forefront of a business strategy.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.