SEO Outsourcing: When Should You Do it and When Should You Stay Away?
Indeed, SEO is a lot of work, which is why many companies do not want to dabble into it. As a result, the question that would always come to mind when it’s time for SEO campaigns is whether to outsource SEO or squeeze out time to do it in-house. Well, there are some factors you have to consider when making a decision on whether to outsource or handle SEO task in-house.
Factor #1: When Should You Outsource?
Finding out when to outsource is the first factor to consider as you evaluate the SEO task at hand. Undoubtedly, outsourcing is a desirable alternative to handling some routine and tiring tasks in-house. SEO is one of those tasks you wouldn’t want to dare to handle in-house.
Besides, it is not possible to just convert an accountant or admin person in your company to an SEO pro overnight — bearing in mind that SEO is sensitive and as a result should be handled by an expert in the niche. So, when should you outsource SEO campaigns? You still need to ponder on another question before you can truly determine when the time is ripe to contract an independent contractor for your SEO tasks.
That question is; is there an insider that can handle search engine optimization like a pro? This is very important. Someone who is well acquainted with the ins and outs of search engines’ algorithm should be the one handling your company’s SEO — which is the only way you can generate returns on SEO investment.
So, if you do not have an expert in-house, you may want to hire an expert to train a segment of your in-house workforce for SEO. But then, is this really the best thing to do? Have you considered what it would require both in terms of cost and efforts to go that route? Besides, the people you may want to train may not be interested in the SEO niche — and as a result, may not grasp the nitty-gritty of SEO.
Okay, what about hiring an SEO expert in-house? There are issues with this option as well. Remember, SEO is not something that runs indefinitely, a time would come when you will take a break to watch the outcome of your SEO investments so far. So, if you hire the expert, it means you will keep paying salary even when there’s little or nothing for the expert to do.
On the other hand, outsourcing your SEO would mean stopping to pay remuneration to the SEO expert once you take a break from SEO campaigns — obviously, outsourcing comes in handy as the best option when considering SEO activities and campaigns.
Factor #2: When to Stay Away from SEO Outsourcing?
While there’s a time when you need to pull back from SEO to see what the efforts so far would yield, it doesn’t stop SEO completely. In essence, SEO is an ongoing process, especially when you want a non-stop SEO work for an extensive time-frame until your online presence becomes unshakable. In this case, the follow-up tasks after the main SEO work can be handled in-house. So, you may refrain from outsourcing SEO and train people in-house to follow up on SEO efforts.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.
Steve Heckler says: 
SEO Outsourcing: When Should You Do it and When Should You Stay Away?
Indeed, SEO is a lot of work, which is why many companies do not want to dabble into it. As a result, the question that would always come to mind when it’s time for SEO campaigns is whether to outsource SEO or squeeze out time to do it in-house. Well, there are some factors you have to consider when making a decision on whether to outsource or handle SEO task in-house.
Factor #1: When Should You Outsource?
Finding out when to outsource is the first factor to consider as you evaluate the SEO task at hand. Undoubtedly, outsourcing is a desirable alternative to handling some routine and tiring tasks in-house. SEO is one of those tasks you wouldn’t want to dare to handle in-house.
Besides, it is not possible to just convert an accountant or admin person in your company to an SEO pro overnight — bearing in mind that SEO is sensitive and as a result should be handled by an expert in the niche. So, when should you outsource SEO campaigns? You still need to ponder on another question before you can truly determine when the time is ripe to contract an independent contractor for your SEO tasks.
That question is; is there an insider that can handle search engine optimization like a pro? This is very important. Someone who is well acquainted with the ins and outs of search engines’ algorithm should be the one handling your company’s SEO — which is the only way you can generate returns on SEO investment.
So, if you do not have an expert in-house, you may want to hire an expert to train a segment of your in-house workforce for SEO. But then, is this really the best thing to do? Have you considered what it would require both in terms of cost and efforts to go that route? Besides, the people you may want to train may not be interested in the SEO niche — and as a result, may not grasp the nitty-gritty of SEO.
Okay, what about hiring an SEO expert in-house? There are issues with this option as well. Remember, SEO is not something that runs indefinitely, a time would come when you will take a break to watch the outcome of your SEO investments so far. So, if you hire the expert, it means you will keep paying salary even when there’s little or nothing for the expert to do.
On the other hand, outsourcing your SEO would mean stopping to pay remuneration to the SEO expert once you take a break from SEO campaigns — obviously, outsourcing comes in handy as the best option when considering SEO activities and campaigns.
Factor #2: When to Stay Away from SEO Outsourcing?
While there’s a time when you need to pull back from SEO to see what the efforts so far would yield, it doesn’t stop SEO completely. In essence, SEO is an ongoing process, especially when you want a non-stop SEO work for an extensive time-frame until your online presence becomes unshakable. In this case, the follow-up tasks after the main SEO work can be handled in-house. So, you may refrain from outsourcing SEO and train people in-house to follow up on SEO efforts.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.
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