I have said it before and I will say it again, you have no excuse not to succeed in business if you take the right step in the right direction. As a business owner, there are a lot of advantages of using Twitter. You do not have to spend a lot of money on marketing campaigns to reach your targeted audience. Social networking media like Twitter has made it easier for business owners to promote their products and or services. You can easily outsource you social media to an offshore online marketing expert who will use Twitter to help promote your business.

Twitter Advantages for Business Owners

• Twitter helps you create brand awareness. With Twitter, you can keep your brand out there for others to engage with.
• You can also use Twitter in order to gain competitive information. Since your competitors are on Twitter; you can monitor their tweets periodically and get to know what they are up to and pick up valuable tips to help your business.
• You have the opportunity to engage with your prospects and target audience.
• Helps you guard your business reputation. Because information spreads like wild fire on Twitter, you can monitor what is being said about your company in real-time. For example, if a person has a bad experience with your brand, there is a strong possibility that he/she may tweet about it. With Twitter, you may be able to do serious damage control before the situation gets out of hand.

In my experience, I know that it even when customers have had a pleasant experience with your products or services, it can be very difficult for them to go out and spread the good news to everyone they know. But, if they had a bad experience they will waste no time to say awful things about your products and or services to anyone who cares to listen; some would even make it their mission to drag your good name through the mud for FREE! So, it is important that you hear everything about your company before it damages your reputation beyond repair.

• Promoting your company’s blog content is easy with Twitter. This can be done by setting up a feed to automatically post the URL of your company’s blogs straight to Twitter. Your outsourced employee.
• In today’s business environment, it is important to be able to receive and give information within the shortest possible time. Your outsourced employee can send tweets and update you on the latest happenings.

There is no doubt that Twitter is the toast of the online community. Business owners can use Twitter as an effective communication tool.

Outsourced employees from 123Employee have the tools and expertise to make your business benefit greatly with Twitter.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! inspires entrepreneurs build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.