When you’re seeking to reach your potential and existing customers one-on-one to deliver your business offers and info, telemarketing can be a viable solution. However, you may not have the time and/or skills required for effective telemarketing. Hiring telemarketers on a full-time basis would be un-wise decision. So, you should rather outsource telemarketing services.

So, how do you know if a telemarketer is prepared to render quality telemarketing service?

There Should be a Pre-call Strategy

The telemarketer you seek to hire should have a pre-call strategy in place. In essence, there should be pre-determined strategy for approaching a customer. There should be properly written script for what the telemarketing rep intends to say to a potential customer. This will help the telemarketer speak professionally, passionately and with genuine enthusiasm. It’s important for a telemarketer to determine beforehand the action he wants the customer to take, as well as the expected outcome. The action could be to purchase a product or service, take advantage of a discount offer, become aware of new line of product or more.

The Telemarketer Should Know how to Engage Interesting Opening Statements

Also, when you decide to leverage outsource telemarketing services, ensure that the telemarketer knows how to engage a customer right from the beginning of the call. It is important to maximize the initial few seconds to achieve an intended goal – make sales or convince a potential customer to take advantage of an offer. Interesting opening statement is critical in engaging a customer from start to finish when delivering telemarketing services. And, you should make the customer feel special and unique, instead of just treating the customer as just another customer.

For instance, consider an interesting and personal opening such as’ “Hello Robin, this is Julia from XX company.” I have a special discount offer that you may want to take advantage of if you can give me just five minutes.” A telemarketer should target engaging a customer from the beginning of the call to the end. The ability to know when to come in with sales pitch is also important or the customer will lose interest.

Follow-up Strategy

The first telemarketing call may do little or nothing to convince and win a customer’s patronage. This is why you should ensure that your telemarketing agent adopts a follow-up strategy in promoting your business through telemarketing. Particularly for customers that show interest, it will be a big mistake to assume they will remember to check out the offers you indicated during the first call. A follow-up call is necessary to gently remind and reiterate on the offers again.

The bottom line is, you should hire outsource telemarketing services provider with the right skill for the task.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! inspires entrepreneurs build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.