In 2013 Daven Michaels’ new book, Outsource Smart, rose to the top quickly, charting as a New York Times Bestseller. The book continues to reach entrepreneurs and forward thinkers as the once-misunderstood topic of outsourcing becomes part of everyday language in the world of business.

Addressing the challenges entrepreneurs face when dealing with expanding businesses and growing workloads, Daven and Kristen White discuss the difficulties many people have with delegating tasks. Because entrepreneurs are doers by nature, they often believe no one can perform a task as well as they can—the first big mistake.

As a result of the tendency to be in full control without the relief offered by delegating some of the tasks others could easily perform some entrepreneurs hold themselves back, often to the extent of sabotaging their businesses.

By refusing to delegate even simple tasks, some entrepreneurs risk exhausting the energy they could be using to develop ideas and generate more income for their businesses. The strategy of keeping everything close to home works against these entrepreneurs by filling their schedules with tasks that could be easily accomplished by a virtual assistant (VA) or outsourced to a professional whose basic skill set lies in an area the entrepreneur may struggle with.

What are some of those things?

Specifics vary among entrepreneurs and industries, but for the most part, social media marketing, an essential for today’s business person, can be easily delegated to a trained virtual assistant with a background in social media. Not only does the task not require intensive involvement of the entrepreneur, but the realm of social media continues to evolve, and professionals whose job it is to perform these tasks tend to be more up to date with trends and changing technology.

Some examples of social media tasks that can be delegated are:

Facebook Status Posting and Tweeting – An entrepreneur can write out posts in an hour or two and hand them over to a VA to schedule posts to both Facebook and Twitter.

Facebook Group Interaction – a Virtual Assistant can visit a list of groups provided by the entrepreneur to post links to relevant blogs or articles he/she has written, announcements, event promotion and more.

Pinterest and Instagram – Both of these are easy to delegate as a VA will only need to know what is to be posted by the entrepreneur. Neither requires much creativity on the part of the VA, if any at all.

Watch the attached video interview of Daven Michaels and see if you recognize yourself. That’s the first step to making changes!

 Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee, http://www.123Employee.com. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Business Live! http://www.BeyondBusinessLive.com inspires entrepreneurs to meet challenges head-on in with revolutionary new theories and systems allowing them to design the business and personal lifestyles of their dreams.