Recent authentic statistics revealed that some sales reps beat 78 percent of their colleagues in generating sales by using social media as a major part of their sales tool. Another study showed that the leads generated by the social activities of employees covert seven times more compared to leads generated via other techniques.

You may be wondering how you can achieve similar results. Also, you may be asking if it is really effective to generate sales and build your business with social media and online techniques like content marketing. The answer is a BIG YES. The best part is that you don’t have to be a salesman to achieve this feat. Your personal brand can play a major role when it comes to using social media and other online techniques to drive revenue to your business.

So, How Does It Work?

You should focus on presenting potential customers and clients with valuable content. You don’t have to create such content if it is not your area of specialty. Simply do like other smart dudes and outsource valuable content creation to experts. This will reward you with increased attention, narrative control, broader sales funnel and increased revenue ultimately.

Getting More Attention

More attention means more people getting to know you and your business. This is the reason smart business owners budget thousands of dollars for initiatives advertising. While this can be helpful, only a handful of business owners can afford it. Besides, such campaigns usually lack the personal touch and rarely offer meaningful value to customers.

The best approach is to focus on developing your personal brand. Consequently, you can use your personal brand to attract, educate, and entertain your prospects. It’s not a cheap task anyway in terms of the time and effort you need to invest in it. But, it pays off better than expensive campaigns and offers a more lasting outcome in form of trust and loyal customers.

In using valuable content to attract attention, you should choose high authority sites to publish your content and distribute them to your social media platforms from those authority sites. Typical examples of authority publication sites include the Huffington Post, Forbes, and Entrepreneur.

Generating Leads

When you start generating attention, this will speedily translate into leads generation. Those who are attracted to your personal brand will start learning more about you and your business offers. As these leads explore and learn more about your brand and products, they will start showing interest.

Before long, conversions will start taking place and sales will start pouring in. The good thing is that these people will likely spread the word about your brand and offers once they find your personal brand and company brand reliable and authentic. And guess what? More revenues will start flowing into your business account.

Indeed, a personal brand can generate more revenue for your business than you can imagine.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams