If you are wondering what it takes to be successful in business, you are not alone. Many would-be entrepreneurs and new start-ups are constantly wondering what steps will lead to uncommon success in business. What if you get to know right now that what it takes to succeed in business is not some complex theories but simple and practical steps?

In fact, the pieces of information you are about to get from this post are coming directly from some of the most successful people on planet earth. One of such men is Zig Ziglar. Some of Ziglar’s quotes and works have remained one of the most powerful driving forces for most businessmen to date. One of such quotes goes this way, “You are born to win, but to become that winner, you must plan to win, get ready to win, and expect to win.”

Let’s go straight to some of the top secrets for becoming successful in business;

Secret #1: Create and Offer Real Value

One of the top secrets that would distinguish your business from the pack is value. In fact, it is known to be the main secret to success in business. Take time to study the most successful business people, you will discover that they created and offered real value.

Here’s why the creating value is critical. If you are more concerned about your needs than that of your customers, your offer would be short-lived. No doubts, you may generate some revenue at first, but long-term success is not guaranteed.

According to Harrington, it doesn’t matter what your offer is, your customers’ best interest should come first. In essence, your topmost priority should be to please the consumers by adding significant value to the offer.

Take a cue from today’s business giants such as Google. The company’s ultimate priority is to provide visitors with the most relevant search results for the inputted search terms. No wonder millions of people all around the world have come to trust their search engine.

Secret #2: Be Authentic

Learn to be transparent and authentic if you desire to become super successful in business. Don’t come up as a sleazeball in the eyes of people. Don’t let consumers see you and/or your brand as being untrustworthy. The message is clear enough; make realistic claims about your product and brand.

Don’t take people for a ride because they can actually see through. Do not tell them that your slimming tea can do the work in just seven days when indeed, it would take more than three months to lose meaningful weight with the tea. Just state things the way they are and leave the customers to decide whether or not to go for the offer. Avoid using made-up reviews instead of real users’ reviews. Stay real and transparent.

Secret #3: Adopt the 80/20 Rule

In case you are not familiar with the 80-20 rule also known as the Pareto principle, it simply suggests that 80 percent of achievements result from 20 percent of inputs. In essence, you should identify and channel resources and efforts to those 20 percent efforts.

Go ahead and implement these secrets and see what outcome will follow.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams