Publicity materials serve different purposes for a business. For instance, a business may use a publicity material to attract support to a cause or get a target audience to attend an event. Often, companies outsource publicity materials distribution to publicity agencies.
When it comes to distributing publicity materials, the key is to focus on places where your target audience is more likely to be found. It’s also important to get a permit. Keep reading to learn more.
Tip #1: Get a Permit
Some areas require a business, company or an individual to get a permit before handing out publicity or advertising materials. This is usually not applicable to a religious or non-profit organization. You should check and be sure of what the requirements in your area are.
Tip #2: Do Not Just Hand out the Material
As you distribute commercial materials, do not just toss the material into someone’s hand. It’s important to make eye contact with the recipient. The eye contact helps to strike a connection and portray your seriousness about the material you are handing out. It’s also good to wear a smile or cordial look as you give a flyer or other commercial materials to people.
Tip #3: Choose a Tagline
It’s important to be strategic and intentional when you give people advertising materials. If not, those materials will find their way into an available trash can. If you want to encourage the recipient to at least glance at the material, you need to say something memorable. This can also help your target audience take the required action.
Picking a highlight from the flyer and communicating it to the recipient in a flash can encourage the person to take action. For instance, if you are distributing a flyer for a restaurant opening event, a good tagline would be “free portion of the meal for everyone who attends.”
Tip #4: Distribute the Materials at Trade Shows
Exhibitions or tradeshows are great places to distribute marketing materials. This is because you will find tons of potential customers at such events. Be ready to incur some costs in order to generate customers in the long run. You will usually pay for a booth for your exhibition or to hand out your commercial materials. You will definitely reap the dividend (in the form of customers) in the long run. Such shows are good times to build an email list by collecting participants’ email addresses and contacts.
It’s also helpful to bring samples of your product(s) with you. Alternatively, you can create short videos or interactive displays to flaunt your services. Also, don’t forget that free items are great enticers when it comes to getting people’s attention to your product, service, or brand as a whole. It could be free samples of your product or small gift items such as a pen with your company’s name and log inscribed on it.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.
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Distributing Your Publicity Materials: How to Do It Effectively
Publicity materials serve different purposes for a business. For instance, a business may use a publicity material to attract support to a cause or get a target audience to attend an event. Often, companies outsource publicity materials distribution to publicity agencies.
When it comes to distributing publicity materials, the key is to focus on places where your target audience is more likely to be found. It’s also important to get a permit. Keep reading to learn more.
Tip #1: Get a Permit
Some areas require a business, company or an individual to get a permit before handing out publicity or advertising materials. This is usually not applicable to a religious or non-profit organization. You should check and be sure of what the requirements in your area are.
Tip #2: Do Not Just Hand out the Material
As you distribute commercial materials, do not just toss the material into someone’s hand. It’s important to make eye contact with the recipient. The eye contact helps to strike a connection and portray your seriousness about the material you are handing out. It’s also good to wear a smile or cordial look as you give a flyer or other commercial materials to people.
Tip #3: Choose a Tagline
It’s important to be strategic and intentional when you give people advertising materials. If not, those materials will find their way into an available trash can. If you want to encourage the recipient to at least glance at the material, you need to say something memorable. This can also help your target audience take the required action.
Picking a highlight from the flyer and communicating it to the recipient in a flash can encourage the person to take action. For instance, if you are distributing a flyer for a restaurant opening event, a good tagline would be “free portion of the meal for everyone who attends.”
Tip #4: Distribute the Materials at Trade Shows
Exhibitions or tradeshows are great places to distribute marketing materials. This is because you will find tons of potential customers at such events. Be ready to incur some costs in order to generate customers in the long run. You will usually pay for a booth for your exhibition or to hand out your commercial materials. You will definitely reap the dividend (in the form of customers) in the long run. Such shows are good times to build an email list by collecting participants’ email addresses and contacts.
It’s also helpful to bring samples of your product(s) with you. Alternatively, you can create short videos or interactive displays to flaunt your services. Also, don’t forget that free items are great enticers when it comes to getting people’s attention to your product, service, or brand as a whole. It could be free samples of your product or small gift items such as a pen with your company’s name and log inscribed on it.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.
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