Once every smart business owner learns about a new digital marketing tactic, the next question that comes is, “How can I make money with this?” As you probably know, the most trending online marketing technique right now is live video, and Facebook Live seems to be making more waves right now.
Live video is used by online marketers and individuals to broadcast in real-time via various online platforms such as Facebook Live, Periscope, and Instagram Live. And the best part is that you can take advantage of live video to generate more attention to your brand, hence more revenue.
Typical examples of online marketing activities that you can perform with Live Video include product reviews, product launches, exclusive workshops, and live auction. But first, it’s important you know the most important tools that will enable you to successfully go live with your marketing videos.
What You Need to Go Live on Facebook
Don’t be in a hurry to engage Facebook Live if you do not have the right tools in place. So, for a professional, top-notch, and hitch-free live video on Facebook, here are the essential tools you need;
A device with quality and decent camera features. This could be a computer or smart mobile device.
Page Manager app. You do not need this tool if you are going to use a desktop to go live. Also, if you intend going live via your Facebook personal profile, you do not need the Page Manager app as well.
An external microphone. This will help improve sound quality. This tool is not compulsory but it will help give more superb quality to your live video. Also, you need to choose a subject or host with personality. Bear in mind that online visitors are only interested in watching a lively person or subject and not a boring one.
It’s also necessary to get a guide that features all the steps to Facebook Live. Obviously, there’s no better place to get this information than on the Facebook website.
Planning is Key to Success
Just like other online marketing techniques, planning always precedes a successful outcome. From your script to the actual live activity on Facebook or other online live video channels, you should ensure you have everything planned out. It would help to create an outline of how you want everything to go.
Facebook Live is an integral part of Facebook marketing. So, in case you don’t know how to go about Facebook Live, or you just want to focus on your core competency, don’t you think it is better to outsource Facebook marketing entirely to a social media marketing expert?
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams
Angie Noel says: 
Checklist Of What You Need To Successfully Go Live On Facebook As A Business Owner
Once every smart business owner learns about a new digital marketing tactic, the next question that comes is, “How can I make money with this?” As you probably know, the most trending online marketing technique right now is live video, and Facebook Live seems to be making more waves right now.
Live video is used by online marketers and individuals to broadcast in real-time via various online platforms such as Facebook Live, Periscope, and Instagram Live. And the best part is that you can take advantage of live video to generate more attention to your brand, hence more revenue.
Typical examples of online marketing activities that you can perform with Live Video include product reviews, product launches, exclusive workshops, and live auction. But first, it’s important you know the most important tools that will enable you to successfully go live with your marketing videos.
What You Need to Go Live on Facebook
Don’t be in a hurry to engage Facebook Live if you do not have the right tools in place. So, for a professional, top-notch, and hitch-free live video on Facebook, here are the essential tools you need;
A device with quality and decent camera features. This could be a computer or smart mobile device.
Page Manager app. You do not need this tool if you are going to use a desktop to go live. Also, if you intend going live via your Facebook personal profile, you do not need the Page Manager app as well.
An external microphone. This will help improve sound quality. This tool is not compulsory but it will help give more superb quality to your live video. Also, you need to choose a subject or host with personality. Bear in mind that online visitors are only interested in watching a lively person or subject and not a boring one.
It’s also necessary to get a guide that features all the steps to Facebook Live. Obviously, there’s no better place to get this information than on the Facebook website.
Planning is Key to Success
Just like other online marketing techniques, planning always precedes a successful outcome. From your script to the actual live activity on Facebook or other online live video channels, you should ensure you have everything planned out. It would help to create an outline of how you want everything to go.
Facebook Live is an integral part of Facebook marketing. So, in case you don’t know how to go about Facebook Live, or you just want to focus on your core competency, don’t you think it is better to outsource Facebook marketing entirely to a social media marketing expert?
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams
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