Perhaps you’re about to run a campaign and you need a powerful slogan for the campaign. It could also be that you want to create a slogan for your client as a copywriter. Whichever way, you need to put in quality work in coming up with an irresistible slogan. Many companies choose to outsource slogan writing to professional copywriters.
There are few but on-point steps you can adopt to create memorable and quality slogans. It all starts with understanding the brand in question as well as the competition. Then you can brainstorm on ideas.
How to Brainstorm on Ideas for Slogan
Tip #1: Get Familiar with the Brand
You need to find out as much as you can about the product or brand you want to create a slogan for. Head to the company’s website and gather as much information as you can. You can also ask the persons in charge to furnish you with information about the brand. You should find out what the company does, what has worked before and what hasn’t, and so on.
Identify the target audience: Also, you need to identify the company or brand’s target audience, including the company’s tone of voice, as well as their services or products. As you convey the business or company’s mission through the slogan, you should also focus on distinguishing the company from the competitions. So, find out what sets the brand apart from the rest.
Identify the key benefits: In trying to separate the brand from its competitors, you should focus on the key benefits of their products and/or services. As soon as you get a grasp of what those unique benefits are, you can start developing ideas on the best and most memorable way to present the benefits.
Tip #2: Take a Cue from Other Slogans
You should study popular slogans, especially those of the competing brands. It doesn’t mean you should duplicate another brand’s slogan. But, studying such effective slogans can help you understand why they became popular. Subsequently, you can leverage similar tactics to create your own slogan. Have you ever heard these slogans – “Think different”, “Just Do It”, and Life is Good”? What do you think is the common factor that made them quite successful?
The answer is obvious. First, they are short and then memorable. Also, they instantly inject positive thinking and feeling to the listener towards the brand. So, they are not like the popular jingles out there.
Here’s the lesson; in order to write a catchy and unique slogan, you should keep the following in mind;
Length
Key benefits
The feeling that the slogan will provoke in the target audience towards the product or brand
Finally, in order to write a good slogan, consider the brand’s placement out there in the market.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams
Thank you Daven.. you’re video reinforced to me the importance of focusing on the wants and needs of the prospective client and then how you can help them. Back to the basics and then doing them well… Cheers!
Zak Miller says: 
Brainstorming on Ideas to Write a Business Slogan
Perhaps you’re about to run a campaign and you need a powerful slogan for the campaign. It could also be that you want to create a slogan for your client as a copywriter. Whichever way, you need to put in quality work in coming up with an irresistible slogan. Many companies choose to outsource slogan writing to professional copywriters.
There are few but on-point steps you can adopt to create memorable and quality slogans. It all starts with understanding the brand in question as well as the competition. Then you can brainstorm on ideas.
How to Brainstorm on Ideas for Slogan
Tip #1: Get Familiar with the Brand
You need to find out as much as you can about the product or brand you want to create a slogan for. Head to the company’s website and gather as much information as you can. You can also ask the persons in charge to furnish you with information about the brand. You should find out what the company does, what has worked before and what hasn’t, and so on.
Tip #2: Take a Cue from Other Slogans
You should study popular slogans, especially those of the competing brands. It doesn’t mean you should duplicate another brand’s slogan. But, studying such effective slogans can help you understand why they became popular. Subsequently, you can leverage similar tactics to create your own slogan. Have you ever heard these slogans – “Think different”, “Just Do It”, and Life is Good”? What do you think is the common factor that made them quite successful?
The answer is obvious. First, they are short and then memorable. Also, they instantly inject positive thinking and feeling to the listener towards the brand. So, they are not like the popular jingles out there.
Here’s the lesson; in order to write a catchy and unique slogan, you should keep the following in mind;
Finally, in order to write a good slogan, consider the brand’s placement out there in the market.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams
Related Posts