Your outsourced customer service reps or in-house customer service department should learn to generate customer feedback. It helps to promote excellent customer service. The information generated from the feedback’s can help you discover and mend devastating loopholes in your business. Keep reading to learn more.
Adopt a Customer Satisfaction Survey
Often, business leaders conclude that their customer service is top-notch. Well, it’s important to find out the exact situation and your customers are great sources in this case. Are your customers truly happy and satisfied with your service? You should engage a customer satisfaction survey to answer this question more objectively.
Customers are not usually interested in filling out such surveys. However, you can motivate them by providing an incentive for those who would fill out the survey. Offers such as a coupon code can propel customers to fill out the survey forms.
When you create customer satisfaction surveys, ensure they are short and concise. Customers do not have the patience to fill out too many questions. So keep it short – about 10 questions or slightly more. You should consider including the following in the survey questions;
- Were you pleased with your purchase experience?
- Would you like to buy our products or use our services again? If no/yes, why?
- Are you satisfied with our customer service?
- Is our website friendly? To what extent?
- What problems did you encounter trying to purchase our product or use our services?
Find Out How You Can Serve Customers Better
Use your customer satisfaction survey to discover how you may serve your customers better. Your customers may provide you with insight on more innovative ways to resolve issues and offer improved customer service. So, ask your customers what you are not doing right and how they think it can get better. Also, you may engage this technique to learn how your competitors are dealing with customer complaints and problems.
Another approach is to directly ask customers about your competitors and how they handle customer service. You may learn better ways of offering customer service from the response that your customers will provide. This will help you beat the competition. Find out whether or not your customers think your competitors are offering better customer service than you.
Let your customers know how important it is to participate in the survey. It should be clear that their opinions count a lot and would help your company provide them with better customer service in the future.
And, don’t forget to thank them in advance for agreeing to fill out the survey and be part of the innovation that your business seeks. Finally, take the survey and generate innovative customer service ideas from it.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.
Matt Doran says: 
Best Ways To Generate Customer Feedback
Your outsourced customer service reps or in-house customer service department should learn to generate customer feedback. It helps to promote excellent customer service. The information generated from the feedback’s can help you discover and mend devastating loopholes in your business. Keep reading to learn more.
Adopt a Customer Satisfaction Survey
Often, business leaders conclude that their customer service is top-notch. Well, it’s important to find out the exact situation and your customers are great sources in this case. Are your customers truly happy and satisfied with your service? You should engage a customer satisfaction survey to answer this question more objectively.
Customers are not usually interested in filling out such surveys. However, you can motivate them by providing an incentive for those who would fill out the survey. Offers such as a coupon code can propel customers to fill out the survey forms.
When you create customer satisfaction surveys, ensure they are short and concise. Customers do not have the patience to fill out too many questions. So keep it short – about 10 questions or slightly more. You should consider including the following in the survey questions;
Find Out How You Can Serve Customers Better
Use your customer satisfaction survey to discover how you may serve your customers better. Your customers may provide you with insight on more innovative ways to resolve issues and offer improved customer service. So, ask your customers what you are not doing right and how they think it can get better. Also, you may engage this technique to learn how your competitors are dealing with customer complaints and problems.
Another approach is to directly ask customers about your competitors and how they handle customer service. You may learn better ways of offering customer service from the response that your customers will provide. This will help you beat the competition. Find out whether or not your customers think your competitors are offering better customer service than you.
Let your customers know how important it is to participate in the survey. It should be clear that their opinions count a lot and would help your company provide them with better customer service in the future.
And, don’t forget to thank them in advance for agreeing to fill out the survey and be part of the innovation that your business seeks. Finally, take the survey and generate innovative customer service ideas from it.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.
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