An entrepreneur is naturally not willing or able to work on all the parts of his business. This is usually due to lack of interest, time or competence. Working on tasks that you’d rather not do is as frustrating as it is counterproductive. Wouldn’t you rather outsource those things to people who are well known to be professionals at it? Now, in case you are facing a difficulty choosing what to outsource, here are three tasks you should outsource to increase productivity and free up your time for other (more important) activities.
Social media
Though many entrepreneurs see social media as overrated, it can be a useful tool to get your name out there in the market. Social media can be time consuming and requires some attention, if you intend to get any result. There are several approaches to outsourcing social media tasks
Hands-off approach – This involves creating and schedule your social media posts by creating HootSuite account and syncing all your social media account together. What your assistant does in hands-off approach is to create and schedule as many content and just adjust them to match themes and trends.
Hands-on approach — Here, your assistant dedicates specific hours to social media. This approach is quite similar to the hands-off approach. The only difference is that your assistant interacts with the audience in real-time or frequently.
Hybrid approach – Your assistant does the creating and scheduling of your social media posts, and also frequently interacts with the commenters.
Public relations.
As an entrepreneur, you probably want your brand to be featured on television and in other popular publications. You need public relations to do this. If public relations are not one of your strengths, it is very important that you outsource it to someone who has relevant PR experience.
Website support.
You will need a lot of website support as your brand becomes more popular. Your website is just like your home. Your goal is to make your website visitors get the best impression of your brand. Although website providers like WordPress have made it easier for you to administer your site, it is not advisable for you to invest much time in it, especially if you intend to grow your brand as quickly as possible. Outsource it to someone else. A good website support professional will keep your website current with content and manage your website audience by replying to blog post comments and answering relevant emails.
In an era like this, where competition is really high, you should maximize productivity by using the most important form of leverage – Outsourcing.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.
Gurdeep Dhillon says: 
3 Top Priority Tasks you MUST Outsource
An entrepreneur is naturally not willing or able to work on all the parts of his business. This is usually due to lack of interest, time or competence. Working on tasks that you’d rather not do is as frustrating as it is counterproductive. Wouldn’t you rather outsource those things to people who are well known to be professionals at it? Now, in case you are facing a difficulty choosing what to outsource, here are three tasks you should outsource to increase productivity and free up your time for other (more important) activities.
Social media
Though many entrepreneurs see social media as overrated, it can be a useful tool to get your name out there in the market. Social media can be time consuming and requires some attention, if you intend to get any result. There are several approaches to outsourcing social media tasks
Public relations.
As an entrepreneur, you probably want your brand to be featured on television and in other popular publications. You need public relations to do this. If public relations are not one of your strengths, it is very important that you outsource it to someone who has relevant PR experience.
Website support.
You will need a lot of website support as your brand becomes more popular. Your website is just like your home. Your goal is to make your website visitors get the best impression of your brand. Although website providers like WordPress have made it easier for you to administer your site, it is not advisable for you to invest much time in it, especially if you intend to grow your brand as quickly as possible. Outsource it to someone else. A good website support professional will keep your website current with content and manage your website audience by replying to blog post comments and answering relevant emails.
In an era like this, where competition is really high, you should maximize productivity by using the most important form of leverage – Outsourcing.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.
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