Running a small business may give you the mentality of negligence as to some vital things that you should have done for your business. Thus, you may be injuring yourself by not knowing it. So many big corporations today began just like your own business and concept. The difference between them and you is that they never involved themselves at making the following three online mistakes as you are probably doing right away.

Take note of the following online mistakes to avoid it to grow your sales drive, revenue and encourage partnership with other investors.

#1: No Records of Data

Unfortunately, most start-up ventures have always neglected the duty of keeping proper records of all their online customers. This has led to future regrets because it contributes to the failure of the business to climb to an enviable height. Collecting your actual and potential customers’ details with their given approval will enable business owners to re-launch their business awareness afresh to the customers. Of course, there will be repeat purchases from your old customers.

#2: No ads

If you are having no regard for the need for the frequent running of advertisement means that you have lost your identity amid the myriad ventures seeking to be noticed over the internet. Advertisement is a promo-tool that helps to point you out in the thick of competitors. Unbelievably as though it may seem to be, your in-actions and inability to put up ads for your brands are what killed your business. A business that runs regular ads is comparable to a ship that moves under the guardians of the captain’s compass.

Do you not see what is happening around you? The big brands are constantly displaying their goods and services before you through advertisements. If these already made brands need adverts to keep moving on, there should be no reason why your own small business should not do the same. The following are the effects of not engaging in an advertisement for your brand.

A. diminishing market share

As long as you put up little or no advertisements, your market share will be diminishing gradually, whereas, the shares of your competitors who are advertising will continue to enjoy a larger scale.

B. Transfer of brand loyalty

Your once loyal customers would eventually drift their brand loyalty to your competitors. It is no fault of theirs…it is just that the ads from your competitors simply (and subconsciously) compelled their changeover decisions.

C. Dwindling revenue

There would be no income for your brand. If there is any revenue, it is going to be minimal.

#3: No customer retention

Maintaining a continuous and healthy relationship with your customers will ensure a comeback from them. Give them a sense of belonging by asking after their welfare. By creating a sense of belonging in them, they will spread your business to others.

Conclusion

You have perused through the article and must have seen the effects of these online mistakes.

The good news remains that engaging in an online advertisement will cost you next to nothing compared to what it cost to have other forms of advertisements.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams