Struggling with promoting your service business effectively? While a tangible product and a service have similar marketing approaches – which is finding out what customers need and using a suitable message to target the need, marketing a service-based business is unique in some ways and comes with more challenges.
For instance, while you can produce physical products in mass, you can’t do that with services. Also, while you can fool-proof a product, it’s not so with a service business. And, a customer who is not cooperative can substantially
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